This writeup connects with the video recently posted here: "TED Talk - How to make your consumers happy - Malcom Gladwell (video)" http://news.ycombinator.com/i

This writeup connects with the video recently posted here: "TED Talk - How to make your consumers happy - Malcom Gladwell (video)" http://news.ycombinator.com/item?id=38839 http://news.ycombinator.com/item?id=38839 The talk was also about how people aren't able to say what they want, but it proceeded more in the direction of how to still get useful results from focus groups and surveys. Instead, Paul handles rationalization more generally, in the larger context.