The amount of spam I see from apps like Socialcam and Viddy reminds me of the days of FarmVille spam. The problem is that this model is not sustainable. If you

The amount of spam I see from apps like Socialcam and Viddy reminds me of the days of FarmVille spam. The problem is that this model is not sustainable. If you look at FarmVille's popularity (http://www.google.com/trends/?q=farmville http://www.google.com/trends/?q=farmville), you can see that it peaks and then quickly drops. Whenever I see this type of growth I think of the quote "trick me once, shame on you. trick me twice, shame on me". When you have "artificial" traction on a network as large as facebook, you can use your momentum to get more and more users. However, to survive in the long term, your value proposition has to be great enough such that users forgive you for sneakily using their account to spam. This wasn't the case for FarmVille, and personally, I don't think it will be the case for either Socialcam or Viddy.