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Clamshell packaging was made for retail shelves. To prevent shrinkage and increase product visibility, it was designed to be transparent while simultaneously di
by AncientPC 14y ago
Clamshell packaging was made for retail shelves. To prevent shrinkage and increase product visibility, it was designed to be transparent while simultaneously difficult to open.
The explosion of Amazon and other online retailers made the advantages of clamshell packaging moot. However if you are a manufacturer, it may not be economically feasible to produce two different types of packaging for different retailers so lowest common denominator wins out.
Amazon has tried to combat clamshell packaging[1] with a few manufacturers (Fisher-Price, Mattel, Microsoft), but it has yet to be adopted by the rest of the manufacturing industry.
[1]: http://bits.blogs.nytimes.com/2008/11/03/amazoncom-cuts-packaging-to-combat-wrap-rage/ http://bits.blogs.nytimes.com/2008/11/03/amazoncom-cuts-pack...
- rdtsc 14y ago> To prevent shrinkage and increase product visibility, Which is also a feature to discourage shoplifting.
- juiceandjuice 14y agoShrinkage is shoplifting.
- MattGrommes 14y agoI believe shrinkage is most commonly used by retailers to mean theft by employees. Shoplifting is customer theft.
- sparky 14y agoShrinkage encompasses all of the above [1]. The retailer I worked at for a few years (::shudder::) used this definition. [1] http://en.wikipedia.org/wiki/Shrinkage_(accounting) http://en.wikipedia.org/wiki/Shrinkage_(accounting)
- juiceandjuice 14y agoShrinkage is any loss of product, hence shrinkage of inventory. (I worked at a grocery store for four years, the same company my dad has worked at since 1977)
- derleth 14y agoOut of curiosity, what did you think 'shrinkage' meant in that context?
- bmelton 14y agoI read the original comment and (before scrolling down) was tempted to chime in that 'in this context, shrinkage means "theft"' before realizing the discussion had already been had. I could very easily see someone as having read that as physically shrinking in size, perhaps due to compression by repeated handling, as would happen in a store, or heat or other uhhh... harsh environmental factors commonly found in retail establishments. (Sorry, I couldn't think of a second good excuse)
- rdtsc 14y agoWow yeah I was really confused. English is my third language and I can often figure words that I don't know from the context except that in this case I interpreted 'shrinkage' as some kind of a tendency do produce smaller products (electronics get smaller for instance). And I thought ok it seems a large package makes the product more visible on the shelves. Then I thought "ok" actually a large package would be hard to sneak under one's shirt. So it would be good for that as well.
- fuzzix 14y ago"English is my third language" I don't think that's the problem - I had no idea what shrinkage is and: - English is my first language - I've worked in retail (though I rarely paid attention back then)
- Tooluka 14y agoAt first I thought it mean preventing packages from breaking when they are piled one on top of another for storage. To preserve fragile products inside.
- rdtsc 14y agonote: i am an idiot and don't know what "shrinkage" means, disregard this post.
- Pkeod 14y agoShrinkage = shoplifting, employee theft, damaged product, vendor fraud, price errors in favor of customers... the hard plastic shell mitigates all of these.
- retube 14y agowhy does clamshell pacaging prevent shop lifting? it's not like the packaging is tied to the shelf
- tjoff 14y agoBut the package is quite large and rigid and thus relatively hard to conceal. Also when stored like this: http://www.bendbulletin.com/apps/pbcsi.dll/bilde?Site=BB&Date=20110602&Category=NEWS0107&ArtNo=106020402&Ref=AR&MaxW=570 http://www.bendbulletin.com/apps/pbcsi.dll/bilde?Site=BB&... you can put a lock on it as well.
- MartinCron 14y agoIf you're a young whippersnapper, you might not remember the horror that was the CD long box, designed to make compact discs harder to shoplift, back when people stole music that way. http://en.wikipedia.org/wiki/Longbox http://en.wikipedia.org/wiki/Longbox
- lloeki 14y ago> while simultaneously difficult to open. I think we can all agree that someone overshot that target by a long range. Every single time I ask myself, "now how can I open this without damaging neither the package's content nor myself in the process?"
- rubinelli 14y agoSharp scissors and a lot of patience. Never try to open one without them.
- demallien 14y agoOf course, your scissors don't stay sharp for long because the plastic is hard enough to blunt them pretty quickly :/
- endersshadow 14y agoUse a can opener around the sides of it. For most clam shells, the top will then just lift right off.