Interesting seeing Tim Cook wear it for the first time. Interesting strategy to gradually roll out media. First, carefully shot videos with models, then the rev

Interesting seeing Tim Cook wear it for the first time. Interesting strategy to gradually roll out media. First, carefully shot videos with models, then the reviewers, now carefully staged videos with Tim Cook in Vanity Fair. They're trying their hardest to Apple their way into social acceptance of this thing, let's see if it works!