There is another element at play: modern software product management. I think revenues at the main driver, but behind that is the modern PM philosophy of hypoth

There is another element at play: modern software product management. I think revenues at the main driver, but behind that is the modern PM philosophy of hypothesis-driven development. In my experience, the average outcome is incrementalism in the extreme. PMs break every feature down as an experiment to try and measure the value. It often misses consideration of the whole product. Everyone is scared of taking a big bet because it's harder to measure and too risky because all of these small bets are seemingly safer. What I'd argue for is better product leadership that recognizes these new modes of development are just a tool. However, many product teams have become cults of experimentation and I expect this is the case at Adobe. It pays off as long as people are renewing, but the product suffers.