Haven’t we all done our carbon footprint calculations for 20 years since oil company BP popularized the term[1]? The idea is exactly to diffuse the responsibili

Haven’t we all done our carbon footprint calculations for 20 years since oil company BP popularized the term[1]? The idea is exactly to diffuse the responsibility to tiny units so that no one is actually doing enough harm to really matter. Handful of companies are doing the producing side of the equation and it’s so much easier to do meaningful actions in that side. Problem is that we really do need oil so it’s easier said than done. [1] https://mashable.com/feature/carbon-footprint-pr-campaign-sham https://mashable.com/feature/carbon-footprint-pr-campaign-sh...