It's regional and based on user likelihood to convert. So NA and parts of Euroland (particularly the anglophone regions) are being targeted most heavily right n

It's regional and based on user likelihood to convert. So NA and parts of Euroland (particularly the anglophone regions) are being targeted most heavily right now. They avoided the blanket rollout specifically to alleviate exactly what the person above you suggests. It was strategic and is, generally, working...but will probably be far less successful (numerically) when they get to LATAM, Eastern Europe, most of Asia and do a blanket rollout on the rest of the current countries.