I think your skepticism is correct if you go strictly follow logic along the "instagram for video" metaphor. Which is natural, everyone wants to make that corol

I think your skepticism is correct if you go strictly follow logic along the "instagram for video" metaphor. Which is natural, everyone wants to make that corollary right now given Instagram's recent successes. But I wonder if the metaphor is limiting. How about "Youtube for mobile"? As more and more media consumption happens in mobile, can't we expect consumers to extend their patience and habits for longer formats?