> So what should their aims be? The market should decide that. And somehow, “shareholders” (what a giant tent) are currently destroying corporations and thus m

> So what should their aims be? The market should decide that. And somehow, “shareholders” (what a giant tent) are currently destroying corporations and thus markets in the chase of ever higher returns. A good metaphor for a this as a whole is the Ultimate Ears Roll 2. For its time it was a really good Bluetooth speaker, punching far above its weight compared to competing Bluetooth speakers, but also within Ultimate Ears’ product line. There was almost no reason to go one or two product tiers higher. In a healthy market, the other competitors would have stepped up, and Ultimate Ears would have improved their other products to create sufficient differentiation. Instead, Ultimate Ears just discontinued the Roll 2 and replaced it with a relatively inferior product. In a rational market without shareholders this doesn’t make sense, but once you consider that the company isn’t optimizing for sales (good and/or cheap products) but for shareholder value, the picture fits.