Yeah but it takes quite a success story in IT to have a breakthrough product and not yield under all the millions thrown at you, especially when you know that '

Yeah but it takes quite a success story in IT to have a breakthrough product and not yield under all the millions thrown at you, especially when you know that 'competitors' might try to break your legs all the way if you decide to stay in the race. It gets tough as the numbers start to get unreal fast. Patagonia and any physical product oriented business has a curve to ride, they grow in percentage not N fold. Someone registers a company and develops new technology, if he has the edge the company worth will skyrocket over night.