Pleasing shareholders vs pleasing customers isn't a zero sum game, though. Apple could probably make shareholders very happy and customers very unhappy, but th

Pleasing shareholders vs pleasing customers isn't a zero sum game, though. Apple could probably make shareholders very happy and customers very unhappy, but they can only get away with that for a quarter or so. Their success has been in getting shareholders to be patient while they focus on the customer, and eventually the happy customers pay off for the shareholders.