They wouldn't decide for you, merely make you an offer. Eg you say "go to supermarket A" which you fully intend to go to because it fully meets your needs and

They wouldn't decide for you, merely make you an offer. Eg you say "go to supermarket A" which you fully intend to go to because it fully meets your needs and expectations. You get an offer to go to supermarket B instead, and that supermarket will also pay for your journey. You can still go to your original intended destination. Some number of people will take the offer. The entity controlling the vehicle gets the commission, and supermarket B gets a way to acquire customers. > why wouldn't Uber be doing it already be doing it They are already most of the way there [1]. Driverless vehicles will be cheaper to operate which will make physical locations more amenable to paying to acquire visitors. [1] https://www.uber.com/us/en/advertising/ https://www.uber.com/us/en/advertising/