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I would also argue that PPC can be used extremely early for A/B testing landing pages (and other testing uses), as well as, for customer acquisition if your pro
by ckluis 14y ago
I would also argue that PPC can be used extremely early for A/B testing landing pages (and other testing uses), as well as, for customer acquisition if your product has the right market fit (cost per acquisition less than profit per sale).
- MKK 14y agoGreat point - small amount spent on A/B testing to identify wording, layout and messaging is super useful. Tim Ferris even used it to get the title of his book :-). When I wrote the post I was more thinking about actual user acquisition.