Step 1 - Define a KPI, ie percentage of users using Edge or number of users switching to Edge in <timeframe> Step 2 - Define target goals for this KPI for each

Step 1 - Define a KPI, ie percentage of users using Edge or number of users switching to Edge in <timeframe> Step 2 - Define target goals for this KPI for each quarter Step 3 - Create user stories for features and changes to meet those goals Step 4 - Implement stories, release, and measure KPI increases Step 5 - Give presentation to <next level up in the org> showing the successful KPI line go up