> Are you willing to pay 23%[1] more for the convenience of not having to open a window? Yes. If the choice is between UX and cost, I'll almost always pay more

> Are you willing to pay 23%[1] more for the convenience of not having to open a window? Yes. If the choice is between UX and cost, I'll almost always pay more. Not everyone will, but the people that don't are less profitable customers, as Apple is demonstrating.