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How to run a tech startup
- Terretta 14y agoAspirational headline, but generally good advice. One possible dispute would be the "get ramen profitable first" point. There's a strong case to be made for taking money pre-revenue, before your metrics get harder to defend.
- MKK 14y agoAgree - there are clearly businesses that require a large amount of upfront capital before any type of monetization can happen.
- ckluis 14y agoI would also argue that PPC can be used extremely early for A/B testing landing pages (and other testing uses), as well as, for customer acquisition if your product has the right market fit (cost per acquisition less than profit per sale).
- MKK 14y agoGreat point - small amount spent on A/B testing to identify wording, layout and messaging is super useful. Tim Ferris even used it to get the title of his book :-). When I wrote the post I was more thinking about actual user acquisition.