They cut the cost of the test from $399 to $99, so maybe their margins were not as good. Also, it would be a red flag to investors if there weren't any tacked-o

They cut the cost of the test from $399 to $99, so maybe their margins were not as good. Also, it would be a red flag to investors if there weren't any tacked-on "services" on top of the main offeirng to keep squeezing customers after the initial sale.