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Universal must be in a pretty difficult negotiating position here. The artists they represent want their music to be distributed on TikTok. The royalties are ni
by astro- 3y ago
Universal must be in a pretty difficult negotiating position here. The artists they represent want their music to be distributed on TikTok. The royalties are nice, but the primary value is likely the popularity boost of having your music featured in insanely viral videos and trends with billions of views. Universal doesn't get a cut of that though (aside from increased streaming revenue elsewhere).
- circlefavshape 3y agoUniversal aren't just representing artists - often (or usually?) they own the copyright in the recordings
- toddmorey 3y agoIt launched TikTok Music last year in select countries as a rival to Spotify and Apple Music. Universal likely trying to get ahead of TikTok becoming a full music platform.
- bregma 3y agoAh the "exposure as payment" argument. Every artist is familiar with it. Landlords, grocery stores, and bill collectors won't accept exposure as payment. If you live on expousre, you die from exposure.
- asadotzler 3y agoRadio broadcasters tried and failed to use that same argument. Artists deserve the exposure AND the money.