For sure there's interesting stuff to talk about here. Intel allows OEMs a lot of configuration with regard to TDP and various ways to measure chip temp accoun

For sure there's interesting stuff to talk about here. Intel allows OEMs a lot of configuration with regard to TDP and various ways to measure chip temp accounting for thermal mass of the cooling solution and skin temperature of the device. Many OEMs screw it up. Even the big ones. Lenovo and Apple included. Screen backlight usually has as much to say about battery life as the CPU does. And it's hard to deny Apple's advantage of being fully vertically integrated. Their OS only needs to support a finite number of hardware configurations, and they are free to implement fixes at any layer. Most of my PC laptops make choices which use more power in exchange for modularity and upgradeability as well, like using SODIMMs for ram, and m.2 or SATA removeable storage, all of which consume more power than Apple's soldered on components.