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I wonder why they didn’t integrate directly into Instagram main app. They did it for short video, why not text? I’m not advocating this from a customer perspec

I wonder why they didn’t integrate directly into Instagram main app. They did it for short video, why not text? I’m not advocating this from a customer perspective; it just sounds like a good idea if they want to fully crush Elon’s Twitter

deleted 3y ago
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mingus88 3y ago
The whole point of Threads seemed to be the flex that they could blitzkrieg their app to market at the precise moment that Musk was floundering with the service and shedding users Even Bluesky with a ex-Twitter folk and have been seemingly developing a competing platform couldn’t execute like that. Mastadon was in no position to capitalize like that. So the choice to not integrate it into IG makes sense to me. All you have to do is be there, and timing is everything.
monetus 3y ago
I wouldn't have downloaded it, as I didn't want an Instagram but wanted a threads account. I think they wanted clean branding to draw in new users, not converted from Instagram.
PKop 3y ago
This would be a bad idea to pull Twitter users who don't like or use Instagram. You're unnecessarily combining to disparate social apps.
- spullara 3y ago
  They did this by bringing the IG network to Threads. Social networks are the networks not the features.
  - PKop 3y ago
    Disagree. The type of people that like Instagram won't just arbitrarily start using threads which appeals to different audience. In that sense we will see if demand for a new twitter can just be created out of the user-base of Instagram. I have my doubts.
    - spullara 3y ago
      I think we agree then?
notatoad 3y ago
Threads was very much a rush job (as everybody from meta will happily tell you) so i'd guess at least part of the reason is expediency - if you don't integrate into instagram at all, you don't have to develop or test that integration. but threads also seems to be an attempt to dip their toes into the fediverse (whether that's well-intentioned or just an attempt to avoid EU regulators). they don't seem nearly as eager to federate instagram so keeping it out of the main app can firewall off the federation experiment.

deleted 3y ago

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mingus88 3y ago

The whole point of Threads seemed to be the flex that they could blitzkrieg their app to market at the precise moment that Musk was floundering with the service and shedding users Even Bluesky with a ex-Twitter folk and have been seemingly developing a competing platform couldn’t execute like that. Mastadon was in no position to capitalize like that. So the choice to not integrate it into IG makes sense to me. All you have to do is be there, and timing is everything.

monetus 3y ago

I wouldn't have downloaded it, as I didn't want an Instagram but wanted a threads account. I think they wanted clean branding to draw in new users, not converted from Instagram.

PKop 3y ago

This would be a bad idea to pull Twitter users who don't like or use Instagram. You're unnecessarily combining to disparate social apps.

spullara 3y ago
They did this by bringing the IG network to Threads. Social networks are the networks not the features.
- PKop 3y ago
  Disagree. The type of people that like Instagram won't just arbitrarily start using threads which appeals to different audience. In that sense we will see if demand for a new twitter can just be created out of the user-base of Instagram. I have my doubts.
  - spullara 3y ago
    I think we agree then?

notatoad 3y ago

Threads was very much a rush job (as everybody from meta will happily tell you) so i'd guess at least part of the reason is expediency - if you don't integrate into instagram at all, you don't have to develop or test that integration. but threads also seems to be an attempt to dip their toes into the fediverse (whether that's well-intentioned or just an attempt to avoid EU regulators). they don't seem nearly as eager to federate instagram so keeping it out of the main app can firewall off the federation experiment.