Fifteen years ago, when Facebook was growing exponentially through social pressure and gamification, a few misfits and weirdos made the conscious decision to op

Fifteen years ago, when Facebook was growing exponentially through social pressure and gamification, a few misfits and weirdos made the conscious decision to opt out of the entire ecosystem of surveillance, exploitation and social alienation. Since then, millions more have quietly joined those misfits and weirdos, and the opt-out trend feels like it's accelerating. There must be strong demand for products that are actually good and healthy for those who use them, products that don't systematically make their customers ill in order to further enrich a few billionaires. Ignore for a moment how you might monetize it to make yourself a billionaire. Instead, imagine what would be most useful, most healthy, most beneficial for the customer. Then build that. The result probably won't make you a billionaire, but you could live pretty well. And the world would be better for it.