I was told Jony Ive personally quit over this project. He felt it was fundamentally wrong, and the first product Apple made post Jobs that directly contradicte

I was told Jony Ive personally quit over this project. He felt it was fundamentally wrong, and the first product Apple made post Jobs that directly contradicted the vision of the company. And not in a Porsche shouldn't make an SUV sort of way -- rather on the way out he shared some pretty well articulated moral issues with the product and how Jobs would release buggy products, but rarely fundamentally flawed ones. This IMO is Tim Cooks first totally original product. The Watch was an Ive product. It will mark whether or not he can find original needs in the market, or simply will fall into what Jobs accused every bad CEO of doing -- SKUs for SKUs sake.