And that's exactly why the coverup kills you. The acute crisis says "we fucked up", which is survivable in most cases. The coverup says "there may be a nearly

And that's exactly why the coverup kills you. The acute crisis says "we fucked up", which is survivable in most cases. The coverup says "there may be a nearly-infinite number of severe fuckups in our product that you do not know about", which is far less survivable. Fuckups lose trust. Coverups make you fundamentally untrustable. One is far, far worse than the other.