not only that, but they're making claims about research papers. What does that even mean? It might even be true that some/most companies are doing it for this

not only that, but they're making claims about research papers. What does that even mean? It might even be true that some/most companies are doing it for this reason (I'm sure they wouldn't articulate it to themselves like that), but what the hell did they research exactly that came to such a qualitative conclusion? It smacks of a biased soft sciences approach to this as a means of fighting for the perception someone with money wants.