Well that is in regard to any copyrighted material you may give them. But for uncopyrightable things like data from a heart rate sensor, or your shopping histor

Well that is in regard to any copyrighted material you may give them. But for uncopyrightable things like data from a heart rate sensor, or your shopping history on amazon, you can only ever own the physical objects the data is manifested in, not the data itself. And any company will definitely tell you that you have zero property rights over the actual storage devices in the datacenters where your data happens to reside.