In a much smaller company, shareholder pressure could have resulted in the TLDs being removed or publicly released (Donuts Inc, for eg - the other large gTLD ow

In a much smaller company, shareholder pressure could have resulted in the TLDs being removed or publicly released (Donuts Inc, for eg - the other large gTLD owner has made all of its TLDs available). For Google and Amazon especially - any potential revenue from these TLDs being opened up is a rounding error.