Google continues to make record breaking profits each year. It isn't unsustainable, it's never been better. Ad companies keep paying Google for serving their ad

Google continues to make record breaking profits each year. It isn't unsustainable, it's never been better. Ad companies keep paying Google for serving their ads, and it's working great. Consumers can't really go anywhere else. All search solutions are terrible right now. All ad serving solutions are equally terrible. The best solution is to get an ad blocker and if you're trying to serve ads then target your audience yourself.