Watch was the same way. They weren't generally available so any third party that wanted to make an app either had to have an in with Apple to get access to even

Watch was the same way. They weren't generally available so any third party that wanted to make an app either had to have an in with Apple to get access to even a simulator under heavy NDA or just wait until the thing hit the streets. I think you'll see the same thing here. Of course in this case with the price point being where it is it will probably take a bit to explore the possibility space and get some killer apps that propel the platform.