I think "really great TV" isn't good enough for mass appeal. I think even for a group of wealthy early adapters, the novelty may soon wear off. It's heavy and y

I think "really great TV" isn't good enough for mass appeal. I think even for a group of wealthy early adapters, the novelty may soon wear off. It's heavy and you're constrained, can't do much else whilst watching TV. And let's face it, the way people consume "TV" is quite different from what the ad suggests. Most video is consumed in short format, rapidly, whilst messaging someone. I'm sure watching some epic movie using this device is incredible, but that doesn't mean this device has a use case for lengthy daily usage. Consuming media on a larger screen is also not really a game changer. I upgraded my TV by 20" in size, and you get used to it in a single day. At home I have giant monitors but I don't mind working with the smaller screens at work. I have the time/money to watch lots of movies in a cinema but can't be bothered as my home screen is good enough. Note also how most people that have an iPhone, also have an iPad, but the iPad is only marginally used as the tiny iPhone screen is just so much more practical and flexible. Bigger screen doesn't cut it. You need top notch VR content that is spatial. Problem with that is 99.99% of app developers cannot deliver it. It is extremely difficult and costly to produce. In general, I don't believe anything that is heavy and worn and still largely isolates you from your surroundings will work. And I'll admit that I hope it fails. We need less screen time and less isolation, not more.