> Amazon’s presentation said the average ad load per hour is expected to be between two and three-and-half minutes, which would be meaningfully smaller than tra

> Amazon’s presentation said the average ad load per hour is expected to be between two and three-and-half minutes, which would be meaningfully smaller than traditional television and most other streaming services. Some commercials would appear before a program begins playing, while others would interrupt it. I wouldn't mind so much if they were all preroll. I understand that they might interrupt a movie halfway through (because otherwise the preroll would be 6 minutes long), but I really hope they don't interrupt shows.