Your last sentence sums it up, quarterly earnings are king. I was having the conversation about the cost of soda/cola. It’s gone up significantly since Covid b

Your last sentence sums it up, quarterly earnings are king. I was having the conversation about the cost of soda/cola. It’s gone up significantly since Covid basically because they decided to test the elasticity of it and see how high prices would go. Turns out people are pretty addicted to their beverages of choice and they can charge a good deal more. But my feeling is, they’re eroding their pipeline of new consumers and over time this will backfire. Decades of marketing and branding being thrown away. https://www.vox.com/money/23979340/diet-coke-price-coca-cola-pepsi-inflation-walmart-costco https://www.vox.com/money/23979340/diet-coke-price-coca-cola...