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> Last month I finally gave in and made my Mac and iOS apps a universal purchase instead of separate purchases, but to me it's ridiculous to give away a new ve
by dwaite 3y ago
> Last month I finally gave in and made my Mac and iOS apps a universal purchase instead of separate purchases, but to me it's ridiculous to give away a new version for free on Vision Pro when consumers are giving $3500+ to Apple for a new device
Depends on your model.
If you are charging individually for new features, it wouldn't make sense to have an entirely new platform as a free thing.
If you are rolling features into incremental paid version upgrades, it could make sense to have AVP support be one of the features of a new version. Product v1 has an iOS app, v2 is a universal app with iOS and Mac support, v3 includes iOS, Mac and AVP.
If you are charging for ongoing maintenance which includes new features, it makes sense to give your entire user base an ever-increasing value. AVP support may just gets rolled in as a feature their subscription gives them.
To do it the other way and require two product purchases or split subscriptions for AVP is a tiered model. Tiered models IMHO are more something that comes from necessity, when the price to support development with a single tier increases the base price to the point where you are pricing out too much of your market. You justify customers paying more by giving them more features, which in turn gives you more revenue to support development for all users.
Tiering is often more of a large development team problem than an indie problem, but for workplace-oriented apps (where you may have personal or corporate buyers who are willing to pay different amounts) it still winds up being a pricing consideration for indies.
I suspect tiered pricing to be a thing for AVP for a while for this reason - developers deciding an AVP owner will have extra spending capacity. I'd recommend pricing though to recognize that the platform success will be defined by it managing to cannibalize some iPad sales, and that on a five-year timeline you may again be pricing out sales by requiring a "Pro" AVP purchase. Plan the pivot.