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I think the premise of this article is flawed. It will not hurt Netflix or YouTube or Spotify's business one bit to not have a native app. It's not like they

I think the premise of this article is flawed. It will not hurt Netflix or YouTube or Spotify's business one bit to not have a native app. It's not like they will be locked out of the platform. The web experience exists and is good enough. However, it also costs those company nothing for development because it's already there. Even converting the iPad app would take development, testing, and adding extra QA cycles to every release thereafter. This way those companies can get great data on which customers actually have a headset and how many and how much they pay now (because everyone will probably try it at least once). Then they can make a data driven decision on if there are enough customers to justify the expense of dev and maintenance. The consensus estimate is that they sold 200,000 units. That is nothing in terms of customers, even if every one of them has a Netflix subscription. Apple had such low sales expectations that they opened up Vision Pro for employee discount before the launch. Usually employees don't get a discount until 4-5 months after launch after interest has died down. This decision does not signal that those companies don't believe in Vision Pro -- it signals that they want to wait until there are enough users to justify it since everyone already has access to their product on Vision Pro.

pwthornton 3y ago
I think this is 100% it for many companies. Predictions are Apple sells in the hundreds of thousands of units this year. There is no market any of these companies/products care about that has that small of a user base. Once Apple starts selling millions of these, and the demand is there from users, we will see companies change their tune. Spotify, in particular, doesn't make that much sense. Even amongst Apple Vision Pro users, I would be surprised if music listening is a big use case for this device. All of these users will already have their phones and other devices to listen on. There is nothing about the Vision Pro that is particularly good for music. Video, however, may be something the Vision Pro does exceedingly well.
- Philpax 3y ago
  > Even amongst Apple Vision Pro users, I would be surprised if music listening is a big use case for this device. All of these users will already have their phones and other devices to listen on. The main application would be to listen to music alongside whatever else you're already doing, similar to using Spotify on any other kind of computer. I'll begrudgingly use the website, but I'd prefer to have a native app. > There is nothing about the Vision Pro that is particularly good for music. I am curious about the spatial audio solution, especially as it's integrated with all of the other environmental sensing (i.e. the audio can "bounce" around your room). I have a quadraphonic mix of Dark Side of the Moon that I'm looking forward to listening to :-)

pwthornton 3y ago

I think this is 100% it for many companies. Predictions are Apple sells in the hundreds of thousands of units this year. There is no market any of these companies/products care about that has that small of a user base. Once Apple starts selling millions of these, and the demand is there from users, we will see companies change their tune. Spotify, in particular, doesn't make that much sense. Even amongst Apple Vision Pro users, I would be surprised if music listening is a big use case for this device. All of these users will already have their phones and other devices to listen on. There is nothing about the Vision Pro that is particularly good for music. Video, however, may be something the Vision Pro does exceedingly well.

Philpax 3y ago
> Even amongst Apple Vision Pro users, I would be surprised if music listening is a big use case for this device. All of these users will already have their phones and other devices to listen on. The main application would be to listen to music alongside whatever else you're already doing, similar to using Spotify on any other kind of computer. I'll begrudgingly use the website, but I'd prefer to have a native app. > There is nothing about the Vision Pro that is particularly good for music. I am curious about the spatial audio solution, especially as it's integrated with all of the other environmental sensing (i.e. the audio can "bounce" around your room). I have a quadraphonic mix of Dark Side of the Moon that I'm looking forward to listening to :-)