The name "Atlas Obscura" puzzles me since it looks like they intended "atlas of obscure things", but the only way I can see to read these two words together in

The name "Atlas Obscura" puzzles me since it looks like they intended "atlas of obscure things", but the only way I can see to read these two words together in a grammatically valid way yields the command "hide, atlas!". I'm tempted to wonder what attitude this reveals on the part of the publisher towards its readers. Do they think "This is obscure, our readers won't notice if we make stuff up"?