While it did some fitness tracking (especially the heart rate stuff which couldn't be done with a phone), it certainly wasn't promoted as a fitness device. The

While it did some fitness tracking (especially the heart rate stuff which couldn't be done with a phone), it certainly wasn't promoted as a fitness device. There was all that stuff about "connecting" (where you could send doodles and heartbeats to your Apple Watch wearing friends) and they made a big deal about watch apps and notification management. And of course the "luxury watch" aspect (gold watches that go out of date in a couple of years - sheesh). It's only after a couple of iterations that Apple doubled down on the fitness side of things.