Yup, the only "real" cost there is a customer who decides not to buy after all, or buys elsewhere instead. But that's pretty unlikely, especially for short outa

Yup, the only "real" cost there is a customer who decides not to buy after all, or buys elsewhere instead. But that's pretty unlikely, especially for short outages. And it's even less of an issue for entities with a lot of stickiness like social networks (Facebook, Twitter) or shopping websites with robust loyalty programs (Amazon Prime).