> It is this idea of "forcing your customer to obey by inflicting discomfort" that's puzzling me. I can't think of any other industry or product that would thin

> It is this idea of "forcing your customer to obey by inflicting discomfort" that's puzzling me. I can't think of any other industry or product that would think this would be a good idea. Telephones. The original UK ringtone was explicitly designed to be as irritating as possible (some really weird time signature, I think?)