Mobile OS's have the worst case of the chicken and egg problem. Nobody will buy a device with your OS unless there's apps for it, and nobody will make apps for

Mobile OS's have the worst case of the chicken and egg problem. Nobody will buy a device with your OS unless there's apps for it, and nobody will make apps for it unless there's users. How do you solve this problem? Mozilla is too small to do it, and even Microsoft has seemingly given up.