I think the problem is that once a set of rules is in place then people will try to entrench them within those rules for their own benefit (social, monetary etc

I think the problem is that once a set of rules is in place then people will try to entrench them within those rules for their own benefit (social, monetary etc). Once that happens there isn't a good way to break those entrenchments, so you need to find another frontier or niche to flourish (or create a revolution). This applies to government, businesses, and even regular social interactions. At the heart of it is that people need to feel like they can accomplish something before they even try. There needs to be enough low-hanging fruit for people to grab onto to start the journey. This builds them up more and more. Eventually they do to things that, at first, seemed impossible.