> If the EU does a bad job, or is particularly bad for one country, those citizens can vote to leave the EU. This is an insanely weak and laggy signal. As soon

> If the EU does a bad job, or is particularly bad for one country, those citizens can vote to leave the EU. This is an insanely weak and laggy signal. As soon as iPhones drop slightly in quality, some people will start switching, and more will follow. That is a much better signal. And that's why Apple need to constantly re-win their customers' business, and keep doing a good job. That is a precise and rapid signal. > The EU provides value by creating a unified economic zone between European member states. This isn't quite right. The EU also threatens value prevention by holding hostage all of the EU's citizens as potential customers. I would argue that's far more of a threat of value reduction than the small value add of having a unified economic zone. Apple sells just fine all over the world. The threat isn't "pay us fines or you'll have to deal with our member states individually". It's "pay us fines or you can't sell in the EU."