Or it just means Squarespace has to pivot and extend their product offerings. Spend a bit in R&D to make sure they have a lock on ease of use at gen AI website

Or it just means Squarespace has to pivot and extend their product offerings. Spend a bit in R&D to make sure they have a lock on ease of use at gen AI website building/modification, ideally starting from base templates and that's plug and play with their existing CMS. If anything, doing that could even increase their market share to users for whom simple templating was either (a) not enough, or (b) still too complex without additional handholding. For pretty much everyone, generative AI is a threat to those who stagnate in the status quo and an opportunity to those actively seeking growth and ever improved product market fit.