I'd pick 3 people of your team who think they feel like they could produce some PPC ads. Then let each spend 100 bucks on ads. Then call up an agency, say you h

I'd pick 3 people of your team who think they feel like they could produce some PPC ads. Then let each spend 100 bucks on ads. Then call up an agency, say you had bad experience. You give them 300 bucks but if they perform worse than the ones produced by your team with no expertise, you won't pay. If they outperform & you're happy, say what you're looking to spend. Either way: you're just a few clicks & bucks away to test your ability. Especially in this space. I locked myself out of a girls flat. She was hungry & freaking out, though i knew i was almost getting in, if i just had strong metal to slide-open the bolt. But stores were closed and i couldn't steel a spokes of a bike. So we called a locksmith. I told him i know we're being ripped off, but i am happily paying if he explains to me what he is doing and what alternatives there are. He opened the door in a few seconds and i paid 100 bucks. Inside i immediately ordered a lockpicking set & started to practice. I am not good at picking locks. But now i at least know when it's feasible to try myself and in which cases i should get ready to be ripped off again. The ad space is full of people waiting to BS your money out of your pocket. Find out when it's ok to take BS without it leading to BS results – and when the BS predicts a BS outcome. Or: Trust your gut. It's always right. And if it's not, try again & pretend it's never been wrong!