Correction to market-first step 04: Determine if the needs/desires are significant enough and the solution is worth committing to, then scrap or build idea. An

Correction to market-first step 04: Determine if the needs/desires are significant enough and the solution is worth committing to, then scrap or build idea. Another is the customer-first approach, perhaps a layer higher than market-first approach. That is, think of who you'd like to have as a customer, then find what problems these people have that need solving.