"Simply" and "it's easy" also fall into this trap too. I now try to avoid them when writing technical descriptions. You think something is easy and simple doesn

"Simply" and "it's easy" also fall into this trap too. I now try to avoid them when writing technical descriptions. You think something is easy and simple doesn't mean someone else will. When they read that, then struggle, it can put people off continuing to try. That could be a lost sale for you, or it could mean someone deciding that a career choice isn't for them.