That's also ignoring how miserable the text reading experience is online. Go to a random news site. What fraction of the screen real-state will be content vs ad

That's also ignoring how miserable the text reading experience is online. Go to a random news site. What fraction of the screen real-state will be content vs ads? Not just ads, but intrusive pop ups, pop unders, scrolls, videos, newsletter subscriptions, whatever dirty trick du jour to count as an ad impression. The siren song of ad revenue is too strong to ignore, so any platform with content enters a death spiral where the content takes a back seat to ad delivery.