How is it different now? Just because they introduced an ad-free tier to price discriminate? They basically did the exact same thing with that qwikster manuev

How is it different now? Just because they introduced an ad-free tier to price discriminate? They basically did the exact same thing with that qwikster manuever, decoupling DVD and streaming in order to charge more overall. Any online service that can make money by decoupling premium features and charging for them will simply do so. The game was always profitability, they just had their eye on marketshare gains earlier.