> Last year, the company said it already saw a higher revenue per customer on its ad-supported plan, as opposed to its $15.49 ad-free plan, which means its $11.

> Last year, the company said it already saw a higher revenue per customer on its ad-supported plan, as opposed to its $15.49 ad-free plan, which means its $11.99 per month basic plan likely isn’t doing much for Netflix’s bottom line. During an earnings call this week, co-CEO Greg Peters said the company’s top priority in its advertising business is “scale.” To Netflix, that means “making the ads plan more attractive” and “shifting our plans and pricing structure and other places where we think it’s appropriate.” The enshittification has begun...