That's the thing, Apple ended up with Goldman because all the usual credit card companies refused to work on Apple's terms. Apple went above and beyond a normal

That's the thing, Apple ended up with Goldman because all the usual credit card companies refused to work on Apple's terms. Apple went above and beyond a normal CC partnership by demanding terms on card issuance and card billing that typically is important in credit card servicing and risks. AMEX is probably not in any rush to take losses themselves like Goldman ended up doing. Not to mention Goldman has a big customer service issue because Apple's insistence that everyone is billed at the 1st of the month means customer service is flooded the first week and sitting idle the next 3 weeks.