Attention is not what the climate crisis lacks. It hasn't lost salience in a decade, people are simultaneously fatigued and concerned, so stunts are redundant.

Attention is not what the climate crisis lacks. It hasn't lost salience in a decade, people are simultaneously fatigued and concerned, so stunts are redundant. Notwithstanding, negative attention is not necessarily helpful. If it were, PETA or Greenpeace would be seen in a more favorable light and data would suggest that their PR approach makes a net positive difference. There are organizations that take a more data-driven approach, and consequently are both effective and not off-putting to prospective supporters, but they don't get the same media attention. In the internet age, it should be possible to boost without stupid antics. At this point most are sticking to the same outlook they had 10-20 years ago.