Is signup really necessary for the free account? You many want to at least consider reducing the amount of information that the user requires? You could omit as

Is signup really necessary for the free account? You many want to at least consider reducing the amount of information that the user requires? You could omit asking for first and last name, the company name and phone number. A/B testing should tell you pretty quickly the loss of signups due to asking for too much information. Suggestions for the pricing page: 1. I think free account should be a little more prominent in the table of options. I went straight to the pricing page and didn't see the free option at first. 2. List from most expensive on the left to least expensive on the right (see http://www.backpackit.com/signup http://www.backpackit.com/signup). The less expensive items will seem comparatively cheaper.